Top 10 Favorite Digital Marketing Articles from 2020

With the holidays upon us and the spirit of sharing high, we’re sharing some of our favorite digital marketing articles from 2020.  From top trends to marketing funnels to the future of search – these articles represent a diverse, well-rounded set of important pieces we believe will add value to your marketing knowledge base.

1. 10 Trends in Digital Marketing in 2020.  Everyone loves trends. This article allows you to view the latest stats across eight categories. Benchmark your performance and if you still want more, download the full 65-page report for free.

From: Digital Marketing Institute

Read here: 10 Trends in Digital Marketing in 2020

2. The Ultimate List of Marketing Stats 2020.  Content, to social, video to email, this ultimate list had us coming back for more. 

From: HubSpot 

Read here: The Ultimate List of Marketing Stats 2020

3. The Digital Marketing Funnel.  The Digital Marketing Funnel is one of the most important concepts for marketers to understand since the implementation of a successful multi-channel strategy and efficient allocation of marketing spend is dependent upon it. When implemented correctly you will improve the return on your marketing investment. Most marketers are familiar with the digital marketing funnel but there are some additional concepts that are worth examining further. The TC Success Digital Marketing Funnel graphic provides a way to look at the customer journey through the dynamics of value and volume, assigning actionable KPIs to help you measure and manage each stage. 

From: TC Success

Read here: The Digital Marketing Funnel

4. 17 Best Free SEO Tools You Should Use in 2020.  These tools offer value to your marketing skills despite being free. 

From: SEM Rush 

Read here: 17 Best Free SEO Tools You Should Use in 2020

5. How to Turn One Piece of Content into Multiple for SEO.  Save creative time maximizing your valuable work.

From: Moz 

Read here: How to Turn One Piece of Content into Multiple for SEO

6. 3 Digital Marketing Trends You Can’t Ignore in 2020.  A short-but-sweet article on 3 trends marketers should get on board with now.

From:  Forbes 

Read here: 3 Digital Marketing Trends You Can’t Ignore in 2020

7. LinkedIn Analytics:  The Complete Guide for Marketers.  LinkedIn saw a sharp increase in users in 2020.  This piece offers a way to understand LinkedIn KPIs to monitor and measure success. 

From: HootSuite 

Read here:  LinkedIn Analytics:  The Complete Guide for Marketers

8. 4 Elements Every Content Medium Needs to Have.  What to do when you get stuck for the next important and relevant content piece. 

From: MarketingLand 

Read here:  4 Elements Every Content Medium Needs to Have

9. 34 Best Landing Page Examples for 2020.  An excellent resource for creative flow. 

From: Unbounce 

Read here:  34 Best Landing Page Examples for 2020

10. The Top 10 Online Marketing & Advertising Stories of 2020.  This combines a look-back at 2020 from the digital marketing lens. There are insights for digital marketers and insights about our audience. 

From: Unbounce 

Read here:  34 Best Landing Page Examples for 2020