If you are using Google Adwords or a similar retargeting program, it may not be.
Remarketing campaigns are one of the most successful types of paid ad campaigns you can do in online marketing. The high-level concept is pretty basic. You place a remarketing tag on all of the pages of your site. Once a visitor comes to your site, a remarketing cookie is placed in their browser. Then, as your visitors travel around the web, you can target ads that invite them to come back to your site.
- An appropriate description of how you use remarketing
- How Google (or other 3rd parties you advertise with) show your ads
Online Advertising We Use
We use Google AdWords Remarketing to advertise trigger across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the TriggerApp website you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.”
This is then followed up with the Google suggested copy and links for allowing users to opt out of Google Ads or all ads.
Jive.com also uses 3rd party vendor re-marketing tracking cookies, including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (GCN). As always we respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.
In addition to using cookies and related technologies as described above, we also may permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our Sites and/or Services (e.g., to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behavior.
For example, we may use Google’s “remarketing” service to target our ads to you based on your prior use of the Site when you visit on other sites in Google’s content network.
This website uses Google AdWords
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