We use a workshop process to help our clients develop or update foundational brand documents. We begin by asking questions, talking to your customers, looking at your competition, using your products, and understanding your goals. But mostly, we listen. Listening to your passion, your excitement, and your beliefs helps us express your message in a way that’s consistent with your mission.
S-W-O-T Document
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Strengths
Gather team perspectives, define USPs, and analyze historic performance to determine your brand’s positioning.
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Weaknesses
Understand internal pain points, skill gaps, and team bandwidth issues to prepare for potential challenges.
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Opportunities
Keep an eye on industry trends, expand upon previous successes, and build momentum around your brand.
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Threats
Plan for and protect against risk in the face of changing regulations, evolving trends, and market volatility.
Brand Platform Document
At the heart of every business is the promise: What core idea does your company stand for, and how does that benefit your customer?
| Promise | The core idea you stand for |
| Purpose | Your long-term motivation |
| Execution | Ongoing work to achieve your mission |
| Positioning | How you compare to your competitors |
| Values | What is important to you |
| Personality | Your mood, energy, and approach |
| Voice | How you speak to your audience |
| Traits/Attributes | Qualities and characteristics of your brand |
| Points of Parity | Industry standard elements of your business |
| Points of Differentiation | Factors that set you apart from competitors |
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Audience Segmentation & Personas
Audience development, research, segmentation and personas is an area of expertise for TC Success. The time spent understanding, documenting, quantifying and prioritizing your audience is a foundational tool that assures that everything else you do is maximized in effectiveness and ROI.
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Brand Guidelines & Style Guide
Establish a style and tone for your company or product that defines your brand and resonates with your audience. We believe marketing is an art and a science, and a successful branding style will tap into the powers of both. With deep insights into your unique selling proposition, we can create the design, logos, fonts, and copy that tell your story.
Targeting
Connect more deeply with your audience by understanding their drives and creating offers that meet their needs.
TC Success helps you identify your audience and group them by meaningful segments based on personality characteristics, influences, and role. Knowing your audience allows us to create cost effective, targeted messaging based on persona and relationship to your offering.
By understanding the needs, challenges, and motivations of each audience segment, we can better communicate your brand’s value proposition and personalize your messaging. We produce creative with consideration for each segment’s size, strategic relationship to your company, and its priority within your plan. We evaluate your customers and your product to develop practical and compelling messaging that informs, persuades, and compels your audience to action.
Conversion
Strategy comes first, creativity follows.
Defining your audience and brand strategy lays the groundwork for impactful design and copy. Your brand documents are a foundation that can guide the entire process to ensure that your creative is consistent, insightful, and effective.
At TC Success, we pull from our network of talented designers, artists, and photographers to create assets that reinforce your brand aesthetic and create a great user experience. Utilizing a thoughtful, tailored branding strategy ensures every touchpoint in the marketing cycle is tightly-integrated, reinforces your value and works to achieve your goals.
Brand Strategy & Development ROI
Translating your brand into business performance is the ultimate test. That’s where science comes in. Digital marketing is not abstract. It’s about performance, measurement, and results. Everything we design for you needs to look good, tell your story, engage your audience, and above all, perform for you to grow your business.
Our digital marketing services are built for performance, and designed with your bottom line in mind. We measure brand reach by traditional metrics like recall, engagement, and repeat visits. We understand that effective brand strategy and development impacts every step of the customer journey, and we tap into its power to boost performance at every step.
