We use a workshop process to help our clients develop or update foundational brand documents. We begin by asking questions, talking to your customers, looking at your competition, using your products, and understanding your goals. But mostly, we listen. Listening to your passion, your excitement, and your beliefs helps us express your message in a way that’s consistent with your mission.
Brand Platform Document At the heart of every business is the promise: What core idea does your company stand for, and how does that benefit your customer?
|Promise||The core idea you stand for|
|Purpose||Your long-term motivation|
|Execution||Ongoing work to achieve your mission|
|Positioning||How you compare to your competitors|
|Values||What is important to you|
|Personality||Your mood, energy, and approach|
|Voice||How you speak to your audience|
|Traits/Attributes||Qualities and characteristics of your brand|
|Points of Parity||Industry standard elements of your business|
|Points of Differentiation||Factors that set you apart from competitors|
Audience Segmentation & Personas
Audience development, research, segmentation and personas is an area of expertise for TC Success. The time spent understanding, documenting, quantifying and prioritizing your audience is a foundational tool that assures that everything else you do is maximized in effectiveness and ROI.
Brand Guidelines & Style Guide
Establish a style and tone for your company or product that defines your brand and resonates with your audience. We believe marketing is an art and a science, and a successful branding style will tap into the powers of both. With deep insights into your unique selling proposition, we can create the design, logos, fonts, and copy that tell your story.
Connect more deeply with your audience by understanding their drives and creating offers that meet their needs.
TC Success helps you identify your audience and group them by meaningful segments based on personality characteristics, influences, and role. Knowing your audience allows us to create cost effective, targeted messaging based on persona and relationship to your offering.
By understanding the needs, challenges, and motivations of each audience segment, we can better communicate your brand’s value proposition and personalize your messaging. We produce creative with consideration for each segment’s size, strategic relationship to your company, and its priority within your plan. We evaluate your customers and your product to develop practical and compelling messaging that informs, persuades, and compels your audience to action.
Strategy comes first, creativity follows.
Defining your audience and brand strategy lays the groundwork for impactful design and copy. Your brand documents are a foundation that can guide the entire process to ensure that your creative is consistent, insightful, and effective.
At TC Success, we pull from our network of talented designers, artists, and photographers to create assets that reinforce your brand aesthetic and create a great user experience. Utilizing a thoughtful, tailored branding strategy ensures every touchpoint in the marketing cycle is tightly-integrated, reinforces your value and works to achieve your goals.
Brand Strategy & Development ROI
Translating your brand into business performance is the ultimate test. That’s where science comes in. Digital marketing is not abstract. It’s about performance, measurement, and results. Everything we design for you needs to look good, tell your story, engage your audience, and above all, perform for you to grow your business.
Our digital marketing services are built for performance, and designed with your bottom line in mind. We measure brand reach by traditional metrics like recall, engagement, and repeat visits. We understand that effective brand strategy and development impacts every step of the customer journey, and we tap into its power to boost performance at every step.
Here is What Our Clients Have to Say
“TC Success has provided us with the insight we needed to organize our strategic goals around real data about our users. Uncovering new trends in engagement and usage will be key to growing our digital business going forward.”
Director Product Development, JAMA
“Our experience with TC Success has been outstanding. Kathryn works very hard to ensure all of her project output is of the highest quality and something her brand can be proud of. She has great vision coupled with a disciplined approach to achieving success. I particularly appreciate their strategic approach to tackling the marketing objectives and the organization they bring to execution of the strategy. They will go the extra mile to ensure the work is completed on time, on budget, and to our ultimate satisfaction.”
Director, Strategic Business Analysis and Planning, NEJM Group
“After about a year trying to manage social media by ourselves for our brand we contacted Kathryn and her team at TC Success for some help….best decision we ever made! Kathryn and her team at TC Success are very experienced, smart, talented, resourceful and were super enthusiastic about growing our brand together. They worked with us to simplify and better target our social media spend – saving us thousands of dollars. We kicked off our project by discussing our budget right away. We worked together with the team at TC success to prioritize and how they would help us manage our spend better – all within that budget. Everything we needed a website update, a product video, better product photos, tracking tags you name they did it. After about a month of development, we were ready to go….TC Success created new assets like lifestyle photos to use in our communications, website updates and social media groupings to target. TC Success then went to work on the social marketing strategy we created, updating us along the way……allowing me and my team to fully focus on the operations of my company during our busiest seaon – picking and packing orders etc. Our promo season was very successful – our social spend was within budget and our sales went up significantly during this time. We also learned a lot, what worked and what didn’t work, how to better take market share from our competitors, identify what additional assets we need to build an even better strategy going forward. Very exciting to be working with Kathryn and her team at TC Success!”
President, Talia Discbound & Mintra USA
“Kathryn is the best digital marketing project manager I’ve ever worked with. She’s able to juggle design revisions, copywriting revisions and tech specs with here eyes closed (while staying sane).”
“TC Success has helped us think strategically about our digital marketing programs and platform. In a series of baseline reports that covered traffic and audience profiles and broadly analyzed and assessed our existing marketing systems, we have gained invaluable perspective that have us moving forward with confidence. TC Success consulting combines deep experience with full engagement such that each report we received from them was not only incredibly thorough, but also offered the insight and ideas that are helping us to create a complete marketing system.”
CEO, The Answer Page
“TC Success describes them well! They brought my consulting business into the digital word with a web site, newsletter and easy to use mailing program. Even more importantly, they walked me through the process in a helpful, organized manner. And they were fun to work with! I would recommend TC Success to get your organization on the fast track.”
Merrily Evdokimoff, PhD, RN
Owner, M&J Home Health Associates