Integrated Social Strategies for Multi-Channel Success
Confidently navigate the ever-changing social media landscape and tap into the power of social media to build your brand, deepen your relationship with your audience, connect with new audiences and meet goals for sustainable growth. A consistent and strategic social media program builds audience interactions and affinity in a multi-channel world, helping you build visibility and demonstrate relevance over time.
Whether on Twitter, LinkedIn, Facebook, Instagram or YouTube, we help you improve your profile, identify key influencers, connect with partners, engage in meaningful conversations, share insights and curate content – all while enhancing valuable connections with your qualified audience.
Social Media Performance is an Effective Tool for Engagement & Sales Performance
Our personalized advisory service will effectively identify, target, and build a qualified audience with relevant social media messaging.
Social media success begins with a deep understanding of your audience, their influences, and your market, community, and brand values. Our process of carefully understanding and researching your audience – where and how they interact on social media, enables you to identify, understand, and effectively reach your audience. Our specialized knowledge of relevant social media channels in the healthcare space enhances the research process for you so that you can quickly connect to the societies, publishers, boards, member organizations, patient groups and companies that are important to your audience.
Whether you’re launching a social media advertising campaign, or simply using the channel to maintain an ongoing, organic relationship with your community, we’re here to help you build the most efficient and effective framework for success.
Build awareness, trust and credibility in your online community while nurturing leads on the path to long-term growth goals.
Cultivating and maintaining genuine relationships within your online community is essential to building awareness and trust that enhances every step of the customer journey. We’ll help you create and curate content so that your social presence reaches, reinforces and maintains positive brand affinity with your new audiences as well as creates top-of-mind interactions with existing customers over the long term. Engagement is the heavy-lifting of this channel. However, achieving a regular, engaging, presence in social media, helps to bring in leads and sales as well while also enhances the performance of your other marketing channels.
When your audience hears from you frequently and begins to understand your values, they’re compelled to engage and eventually convert. We know the timeline looks different for every client, so we take a collaborative, tailored approach. Our regular, transparent reporting methods keep you in the loop and make sure you’re informed and included in key decision making.
Social Media ROI
A successful, organic Social Media strategy is measured by size of audience (followers and fans) reach (impressions and views) and engagement (likes, clicks, comments and shares). We provide dashboards and monthly reporting that monitor and measure KPIs against goals, allowing us to analyze performance and set strategy to keep you moving forward.
Here is What Our Clients Have to Say
“TC Success has provided us with the insight we needed to organize our strategic goals around real data about our users. Uncovering new trends in engagement and usage will be key to growing our digital business going forward.”
Director Product Development, JAMA
“Our experience with TC Success has been outstanding. Kathryn works very hard to ensure all of her project output is of the highest quality and something her brand can be proud of. She has great vision coupled with a disciplined approach to achieving success. I particularly appreciate their strategic approach to tackling the marketing objectives and the organization they bring to execution of the strategy. They will go the extra mile to ensure the work is completed on time, on budget, and to our ultimate satisfaction.”
Director, Strategic Business Analysis and Planning, NEJM Group
“After about a year trying to manage social media by ourselves for our brand we contacted Kathryn and her team at TC Success for some help….best decision we ever made! Kathryn and her team at TC Success are very experienced, smart, talented, resourceful and were super enthusiastic about growing our brand together. They worked with us to simplify and better target our social media spend – saving us thousands of dollars. We kicked off our project by discussing our budget right away. We worked together with the team at TC success to prioritize and how they would help us manage our spend better – all within that budget. Everything we needed a website update, a product video, better product photos, tracking tags you name they did it. After about a month of development, we were ready to go….TC Success created new assets like lifestyle photos to use in our communications, website updates and social media groupings to target. TC Success then went to work on the social marketing strategy we created, updating us along the way……allowing me and my team to fully focus on the operations of my company during our busiest seaon – picking and packing orders etc. Our promo season was very successful – our social spend was within budget and our sales went up significantly during this time. We also learned a lot, what worked and what didn’t work, how to better take market share from our competitors, identify what additional assets we need to build an even better strategy going forward. Very exciting to be working with Kathryn and her team at TC Success!”
President, Talia Discbound & Mintra USA
“Kathryn is the best digital marketing project manager I’ve ever worked with. She’s able to juggle design revisions, copywriting revisions and tech specs with here eyes closed (while staying sane).”
“TC Success has helped us think strategically about our digital marketing programs and platform. In a series of baseline reports that covered traffic and audience profiles and broadly analyzed and assessed our existing marketing systems, we have gained invaluable perspective that have us moving forward with confidence. TC Success consulting combines deep experience with full engagement such that each report we received from them was not only incredibly thorough, but also offered the insight and ideas that are helping us to create a complete marketing system.”
CEO, The Answer Page
“TC Success describes them well! They brought my consulting business into the digital word with a web site, newsletter and easy to use mailing program. Even more importantly, they walked me through the process in a helpful, organized manner. And they were fun to work with! I would recommend TC Success to get your organization on the fast track.”
Merrily Evdokimoff, PhD, RN
Owner, M&J Home Health Associates