Some of us have found our creativity stalled in the absence of collaborating in person, meeting regularly with our peers, or attending live conferences and workshops where design, technology, color, flair and edgy are prominently featured draws. Digital marketers have all learned to adjust to working from home or within socially distanced reason, but is this new adjustment having an impact on our brilliant ideas? To help unclog your creative digital marketing filter, we’ve compiled a list of online “back to school” subjects you may consider to help stimulate flow. Offered live or on-demand, these digital marketing industry conference leaders supply a course list to fit every curriculum need. Since the kids have gone back to hit the books, how about reigniting your creative energy by attending some of these solid courses, workshops, and symposia offered by trusted industry leaders. We’re sure you’ll emerge top of your class!
Digital Summit at Home
This Digital Summit offers “30+ digital marketing sessions you can view from anywhere.” They have a fully interactive virtual networking space and vendor gallery and an easy-to-use, web-based platform, with nothing to download or install ahead of time. All session recordings are available after each event.
As has been the case for all of the courses and workshops researched, the event has shifted to virtual to accommodate those of us who aren’t able to travel to live events. Digital Summit just ended on September 10, but their virtual program is available on-demand and recurring throughout the rest of 2020. Topics such as email, social, content, data & analytics as well as UX & design are covered in their ever-evolving course lists.
Date: New courses are offered monthly. You can view past courses on-demand through 2020.
Price: $175 (base)/$275 (all access); Group discount with 3 or more registrants
Event Host: Digital Summit At Home
Register Here: Digital Summit At Home October session
Coming right up on September 22 & 23, 2020 is Inbound’s virtual conference for today’s creative marketer. One of the industry’s favorite events each year, this is one worth considering. Speakers from HubSpot, Disney and more share their creative genius in this 2-day digital marketing event.
Inbound is describing its pivot to online as a “creative explosion you won’t want to miss out on.” Recently added to the dais are Chrissy Teigen and John Legend who have created their own iconic brand utilizing the digital community and his golden pipes. Two attendance options are available to fit every budget.
Date: September 22 & 23, 2020
Price: Free (Starter Pass)/$119 (Powerhouse Pass including all the perks)
Event Host: Inbound
Register Here: Inbound2020 Starter or Powerhouse pass
MarTech – The Marketing Technology Conference
It’s time for the Marketing Manifesto with marketing, technology and management being woven into the fabric of our future! MarTech’s Marketing Technology Conference has the expo feel you’ve been missing and features brands such as 3M, Clorox, Bank of America and eBay. This conference for strategists and solution-seekers features key break-outs designed to maximize your time while efficiently guiding you through the latest developments in modern marketing.
Date: October 6 – 8, 2020
Event Host: MarTech
Register Here: Fall 2020 MarTech
Pubcon Pro Virtual
In its 20th year, Pubcon is pulling out all of the stops to give you a virtual event with more than 40 breakout sessions at a reduced cost to their in-person events. They’ve coined the term “info-snack” which we love! “Taste and sample” what you need, at your own pace, and get better use of your online time. Pubcon is a multi-track, educational conference including social media, internet marketing, search engines, and online advertising. Keynote speakers from industry giants including Microsoft’s Fabrice Canel and Google’s John Mueller are scheduled this year.
Date: Master’s Group Workshops October 12 & 13, 2020; Pubcon Pro Virtual and Virtual Vendor Hall October 14 & 15, 2020.
Price: $199 – $599 (early bird deadline, September 30, 2020; pricing varies upon package)
Event Host: Pubcon
Register Here: Pubcon virtual event registration
SMX Search Marketing Expo
If you missed out on the early summer SMX event, make sure you’re free in December for their next virtual event. Just like an in-person expo, you can “stroll” from table to table and attend talks such as the ‘Periodic Tables of PPC and SEO’. Get a better grasp on Google ads, links, and conversions too. This feels like a real live expo to us, and even had us circling and starring those “must attend” talks for the 2-day event . Described as offering actionable tactics that help you succeed, SMX has an extensive catalog of online learning tools you can’t miss out on. Events are on-demand and international, and provide a complete learning package more than 70,000 digital marketers have relied on since 2007.
Date: On-demand; December 2020 (requires registration)
Event Host: Search Engine Land
Register Here: Find all past and future expos
Unbounce Call to Action Conference
If you’re planning your spring break after all this challenging learning you’ve done, how about taking a look at Unbounce’s Call to Action Conference. Since the 2020 conference was postponed to May 2021, we hope you’re able to get to Vancouver for this in-person event. We love Unbounce and their touted “next level, actionable marketing tactics” and know their live CTAConf 2021 will be a huge hit for those lucky 1,000 marketers able to attend in Canada next spring.
Date: May 18 – 21, 2020
Price: $300 (CA)
Event Host: Unbounce
Register Here: Tickets to Unbouce CTA2021
The conference may be over, but there’s always the opportunity to learn at your own pace from 21 industry leaders in the digital marketing online field with their video bundle. If you’re planning your 2021 conference schedule, check out their event coming up in Seattle next July 12 – 14. MozCon is one of those “can’t miss” digital marketing conferences and trade shows offering marketers everything they need to keep their skills sharp and their industry knowledge relevant. Including a trade show, top-ranked speakers, and community connection, MozCon is a great choice for spending your education dollars this fall or next summer.
Date: On-demand (2020)/July 12 – 14, 2021
Price: $129 (2020)/$799 (early bird to June 30, 2021)
Event Host: MozCon
Register Here: MozCon 2020 or 2021
SEO Master Class by Moz
And speaking of Moz, have a look at their master class for SEO. Check out the recording from August’s SEO Master Class offered by Moz to learn more about this session. To enroll, simply fill out the registration form and you’ll be instructed on the use of SEO Title Tags by Moz Consultant Cyrus Shepard. Shepard shares his experimentation with title tags that have shown a 5 – 20% improvement in site traffic for every site. He’ll also share how to “utilize a counterintuitive approach learned from testing thousands of title tags” while avoiding the “#1 pitfall when optimizing your titles”. We’re signing up for this one for sure!
Event Host: Moz SEO Masterclass
Register Here: Moz SEO Masterclass
This source allows you to master Google tools in your own time, letting you grow your customer’s online presence while staying current with the powerhouse’s emerging trends. Google is intent to offer marketers a suite of free courses and training that will maximize use of their products for your clients. Google ads, marketing platforms and analytics are just a few of the training’s you can get for free, in the comfort of your own home resulting in the wow factor your client’s won’t forget. Have a look at these courses to position your client’s products among the 63,000 searches each second Google continues to see each and every day.
Event Host: Google
Register Here: Skillshop courses
12th Annual Adobe 99U Conference
A one-stop shop for creative careers can be found on Behance at the 12th Annual Adobe 99U Conference. This digital marketing event has a true conference feel, and offers independent talks, workshops and more. Keynote speakers feature topics such as talking about hard things and strategies for embracing contradictions. More than 10 Master Classes and workshops round out this all-inclusive event. Attendees will find all of this and more at the conference’s home page. As a bonus, recent college grads will be eligible for a free year of Adobe portfolio to help with their job hunt. Kudos to Adobe for making this available and for another great conference.
Event Host: Adobe 99U
Register Here: Adobe 99U Conference
In true collegiate form, SEMrush Academy offers 14 lessons in over 3 hours of free SEO coursework, content marketing, link building and more. This is an exceptional overview to get you started on your digital marketing online learning journey.
More than 200,000 certified marketers in the digital marketing community have used these trusted teaching methods that produce results. The MENA, US, UK, and European Search Award Winners at SEMrush are waiting for you to sign up and see where these newly acquired skills will take you.
Event Host: SEMrush Academy
Register Here: SEMrush Academy Course List
Backlinko SEO Marketing Hub 2.0
If SEO has you searching for new ways to feature your client’s web pages in the highest position possible, give Backlinko’s SEO Marketing Hub 2.0 a good look. These folks offer a hub from which to grow your SEO knowledge while polishing up skills that may feel less than lively of late. As its name infers, the Hub will lead you through Fundamentals, Keyword Research Strategies, Technical SEO and much more. Each hub’s spoke offers a minimum of 4 resources to expand your knowledge within that subject in a learn- as-you-go approach to each subject. These classes are offered for free on a self-paced basis. We highly recommend Backlinko in your back to school line up.
Event Host: Backlinko
Register Here: SEO Marketing Hub 2.0