Well-tailored email campaigns deepen relationships, nurture leads, and drive sales. By applying compelling offers, engaging copy, and best-practices design, we can create a winning email strategy that leverages your most valuable marketing asset and accelerates the customer journey.
Whether you need a newsletter to drive traffic, a lead nurturing campaign to convert, a promotional campaign to drive sales or a welcome series to increase customer loyalty, we help you effectively segment your audience and create emails that get delivered, opened and clicked through – all while delivering value and nurturing relationships with your audience.
Offer value to the reader with relevant, informative content and well timed offers based on their individualized profile (data) and interests (behavior).
Anticipate the needs of your audience and create a nurturing campaign with customized messaging through every step of the customer journey.
Lead Nurturing & Engagement Campaigns
Educate and engage your audience through newsletters, white papers, and infographics that communicate industry insights, demonstrate value and deepen trust.
High ROI value combined with the ability to send based on your timing, makes email an extremely valuable tactic for meeting your sales goals.
Stay relevant, deliver value and increase ROI by strategically segmenting your audience and tailoring messages.
Personalized, relevant and timely messages can be the difference between an opened email and a reader hitting unsubscribe. We make every interaction count by carefully analyzing your audience and tailoring email sequences and messages to segmented groups based on recency, behavior, and demographic factors. By understanding how your company interacts with prospects and customers, we can help you grow and manage an email database that drives profitability.
Analyze information about your audience to create segmented profiles by behavior, interests, demographics and recency.
Deliver personal, timely emails that connect with individual readers during every phase of their customer journey.
Curate your messaging based on progressive profiling and reader engagement to continually provide the most relevant content.
Ensure that emails get opened, read and clicked so that this essential step in the customer journey yields the best possible ROI.
Every aspect of digital marketing brings a lead one step closer to becoming a customer, and email is where your hard work of nurturing the customer journey pays off.
Subject lines and preheaders get your emails seen and opened. Dynamic content, effective layout, responsive design and compelling images ensure emails get read read. Strategically worded, designed and placed CTAs get that all-important click that compels your reader to take action.
Whether driving traffic, engagement or sales, we’re experts at creating visually stimulating, on-brand emails that create an emotional connection and deepen trust with your audience. TC Success will help you craft emails that get opened and get read.
Create an extension of your brand identity and usher your audience closer to conversion with valuable, consistent messaging.
Reap the rewards of your relationship building across multiple channels with well timed calls to action and offers that work.
Build customer loyalty and referrals by continuing to provide value and insider perks to previous customers and email subscribers.
A successful email strategy is measured by reach (# delivered and % opened), by engagement with the landing page (#clicks and CTR%) and by conversion (downloads, purchases and revenue).
We provide dashboards and monthly reporting that monitor and measure KPIs against goals, allowing us to analyze performance and set strategy to keep you moving forward.
What Can TC Success Do To Help In Email And Nurture Marketing?
“TC Success has provided us with the insight we needed to organize our strategic goals around real data about our users. Uncovering new trends in engagement and usage will be key to growing our digital business going forward.”
Director Product Development, JAMA
“Our experience with TC Success has been outstanding. Kathryn works very hard to ensure all of her project output is of the highest quality and something her brand can be proud of. She has great vision coupled with a disciplined approach to achieving success. I particularly appreciate their strategic approach to tackling the marketing objectives and the organization they bring to execution of the strategy. They will go the extra mile to ensure the work is completed on time, on budget, and to our ultimate satisfaction.”
Director, Strategic Business Analysis and Planning, NEJM Group
“After about a year trying to manage social media by ourselves for our brand we contacted Kathryn and her team at TC Success for some help….best decision we ever made! Kathryn and her team at TC Success are very experienced, smart, talented, resourceful and were super enthusiastic about growing our brand together. They worked with us to simplify and better target our social media spend – saving us thousands of dollars. We kicked off our project by discussing our budget right away. We worked together with the team at TC success to prioritize and how they would help us manage our spend better – all within that budget. Everything we needed a website update, a product video, better product photos, tracking tags you name they did it. After about a month of development, we were ready to go….TC Success created new assets like lifestyle photos to use in our communications, website updates and social media groupings to target. TC Success then went to work on the social marketing strategy we created, updating us along the way……allowing me and my team to fully focus on the operations of my company during our busiest seaon – picking and packing orders etc. Our promo season was very successful – our social spend was within budget and our sales went up significantly during this time. We also learned a lot, what worked and what didn’t work, how to better take market share from our competitors, identify what additional assets we need to build an even better strategy going forward. Very exciting to be working with Kathryn and her team at TC Success!”
President, Talia Discbound & Mintra USA
“Kathryn is the best digital marketing project manager I’ve ever worked with. She’s able to juggle design revisions, copywriting revisions and tech specs with here eyes closed (while staying sane).”
“TC Success has helped us think strategically about our digital marketing programs and platform. In a series of baseline reports that covered traffic and audience profiles and broadly analyzed and assessed our existing marketing systems, we have gained invaluable perspective that have us moving forward with confidence. TC Success consulting combines deep experience with full engagement such that each report we received from them was not only incredibly thorough, but also offered the insight and ideas that are helping us to create a complete marketing system.”
CEO, The Answer Page
“TC Success describes them well! They brought my consulting business into the digital word with a web site, newsletter and easy to use mailing program. Even more importantly, they walked me through the process in a helpful, organized manner. And they were fun to work with! I would recommend TC Success to get your organization on the fast track.”
Merrily Evdokimoff, PhD, RN
Owner, M&J Home Health Associates