Maximize Your ROI by Effectively Targeting Qualified Buyers
Meet your growth goals and get the most out of your ad spend with customized, paid ad campaigns. Our pay-per-click (PPC) advertising strategy combines focused audience targeting, eye-catching visuals, and compelling copy to reach your best prospects and accelerate sales. The TC Success team will conduct audience research, craft ads, organize campaigns, and monitor bid strategies that will allow you to feel confident and achieve great results.
We know that digital advertising is not a one size fits all service, and our clients appreciate our comprehensive, tailored approach. By understanding your industry, your audience, and your project goals, we implement strategies and tactics that work.
Reach your audience exactly when they’re looking for you by tapping into our keyword research expertise to place top-performing ads on the most relevant queries.
Ensure high ad performance by serving up paid product listings on shopping engines like Google and Facebook based on query keywords, competitor analysis, and user intent.
Broaden your reach. Stay top of mind as your site visitors navigate across the web and appeal to new audiences with similar interests through targeted text and image Display ads.
Social media ads
Selectively reach social media users with an affinity for your offering and similar interests by retargeting site visitors and appearing in the feeds of new segmented groups.
Keyword Research & Audience Segmentation
Ad Creative & Landing Page Creation
Bid Strategy & Performance Monitoring
Harness the power of data to segment audiences, customize messaging, and cost-effectively reach your most receptive prospects.
Like many digital marketing strategies, getting the most out of your PPC investment means tapping into data that helps you target the right audience. We research keywords, analyze audiences, and build tight ad groups to ensure your campaigns get it right. With our right person, right message, right time formula, your customised ads will reach viewers with an affinity for your brand when they are most receptive.
At TC Success, we understand that staying on top of changing algorithms, new privacy regulations, and industry trends can be a drain on your team’s bandwidth. We stay up to date on advertising and browser technology, best practices, and privacy law so that you get the best audience targeting using current best practices and user experience.
Craft campaign strategies and action-oriented ads that align with landing pages and lead to a seamless customer journey.
Drive home your messaging with persuasive creative and calls to action that convert. The most effective paid advertising campaigns clearly solve a problem for your prospect and seamlessly guide them through their personalized customer journey.
Orchestrating a great user experience means crafting appealing text and visuals and designing landing pages that are engaging, easy to navigate and add value to the user experience. With our detailed campaign reporting, we are able to monitor ad performance and retool bid strategies based on real-time results.
Paid Advertising ROI
Launch a cost-effective ad campaign with detailed dashboard reporting and measurable results.
You have more control over placement, targeting and copy for PPC advertising than other channels. When executed well, it is effective for driving each stage of the customer journey, and its value is measured in a number of ways. We consider the channel’s many touchpoints and keep a tight eye on multiple KPIs to deliver your highest possible return on ad spend (ROAS).
Our tools give us command over many levers, while dashboards and detailed reports allow us to monitor and adjust your campaign throughout its lifecycle. We consider bidding strategies, reach (impressions, views, visibility), engagement (clicks, CPC), and conversions (leads, orders, revenue) to ensure your budget is being used wisely and generating the greatest return for the money spent.
Here is What Our Clients Have to Say
“TC Success has provided us with the insight we needed to organize our strategic goals around real data about our users. Uncovering new trends in engagement and usage will be key to growing our digital business going forward.”
Director Product Development, JAMA
“Our experience with TC Success has been outstanding. Kathryn works very hard to ensure all of her project output is of the highest quality and something her brand can be proud of. She has great vision coupled with a disciplined approach to achieving success. I particularly appreciate their strategic approach to tackling the marketing objectives and the organization they bring to execution of the strategy. They will go the extra mile to ensure the work is completed on time, on budget, and to our ultimate satisfaction.”
Director, Strategic Business Analysis and Planning, NEJM Group
“After about a year trying to manage social media by ourselves for our brand we contacted Kathryn and her team at TC Success for some help….best decision we ever made! Kathryn and her team at TC Success are very experienced, smart, talented, resourceful and were super enthusiastic about growing our brand together. They worked with us to simplify and better target our social media spend – saving us thousands of dollars. We kicked off our project by discussing our budget right away. We worked together with the team at TC success to prioritize and how they would help us manage our spend better – all within that budget. Everything we needed a website update, a product video, better product photos, tracking tags you name they did it. After about a month of development, we were ready to go….TC Success created new assets like lifestyle photos to use in our communications, website updates and social media groupings to target. TC Success then went to work on the social marketing strategy we created, updating us along the way……allowing me and my team to fully focus on the operations of my company during our busiest seaon – picking and packing orders etc. Our promo season was very successful – our social spend was within budget and our sales went up significantly during this time. We also learned a lot, what worked and what didn’t work, how to better take market share from our competitors, identify what additional assets we need to build an even better strategy going forward. Very exciting to be working with Kathryn and her team at TC Success!”
President, Talia Discbound & Mintra USA
“Kathryn is the best digital marketing project manager I’ve ever worked with. She’s able to juggle design revisions, copywriting revisions and tech specs with here eyes closed (while staying sane).”
“TC Success has helped us think strategically about our digital marketing programs and platform. In a series of baseline reports that covered traffic and audience profiles and broadly analyzed and assessed our existing marketing systems, we have gained invaluable perspective that have us moving forward with confidence. TC Success consulting combines deep experience with full engagement such that each report we received from them was not only incredibly thorough, but also offered the insight and ideas that are helping us to create a complete marketing system.”
CEO, The Answer Page
“TC Success describes them well! They brought my consulting business into the digital word with a web site, newsletter and easy to use mailing program. Even more importantly, they walked me through the process in a helpful, organized manner. And they were fun to work with! I would recommend TC Success to get your organization on the fast track.”
Merrily Evdokimoff, PhD, RN
Owner, M&J Home Health Associates