Analyze Results

Analyze Results

Analyze ResultsAfter execution, you go on to set up the reports and processes for regularly monitoring and analyzing your results. This provides you with clear feedback on performance and allows the team to assess individual and shared goals. Although setting the direction through strategy and plotting the course with your marketing plan lays out forecasted results, rarely do things go exactly as predicted. This stage of the process allows you to learn from your real world experience, make necessary adjustments and optimize the plan.

Having lots of experience in designing effective reports, analyzing campaigns, reading test results, monitoring key performance indicators, and drawing conclusions which lead to next steps, We can help with this on-going and important component of the process. Depending on your needs, this can be done on a weekly, monthly or quarterly basis. We can help you design and set up and read the reports that will eventually allow you to be self-sufficient. Sometimes data can simply be cause to overwhelm and confuse. There is so much to look at, it can be hard to determine what it means and what you should do. We can also provide the service of drawing conclusions and helping you map out next steps. In my experience, data not only answers questions but poses new ones. This process is an on-going commitment that allows you to continually optimize your program and expand it’s effectiveness.

Input – Components for Analyzing Results include:

  • Campaign Reports
  • Web Analytics
  • Code Tracking
  • Registration Numbers
  • Costs & Revenue
  • Marketing Plan Goals Output
  • Reports & Analysis
  • Actual vs Plan
  • Financial Analysis
  • Campaign Analysis
  • Conclusions
  • Next steps
Goal: Measure actual performance against plan, learn from actual experience, make adjustments and continually optimize the plan. The output from this stage leads right back to the beginning of the process where you are ready to begin your next cycle of the 360 Degree Marketing Process. The TC Success Marketing Process