Category Archives: Know-How

  • Benefits of Moving from HTTP to HTTPS

    If you have been contemplating switching your site from HTTP to a HTTPS, you’re certainly not alone. Recent years, and especially in the first half of 2017, there has been explosive growth in the number of sites making the switch. There are several reasons why the move to HTTPS can be beneficial, and why sites […]

  • Evaluating Site Speed in a Mobile-First World

    How Should You Prioritize Site Speed? Your development team has a long list of requests in front of them. The SEO marketing manager wants to improve the site’s page speed for SEO purposes, the product manager for user experience. In order to allocate resources most effectively, companies must consider the importance of page speed and […]

  • Blog writing tips for SEO

    Blog writing tips for SEO on WordPress sites

    Blog, blog, blog all day long. No matter how good your posts are, it is still important that you make SEO (Search Engine Optimization) part of the process. Here are my blog writing tips for SEO success. I know some of the best editors and writers in the world who focus amazing amounts of time, […]

  • Remarketing Privacy Policy Updates

    Remarketing Privacy Policy Sample

    Is  your privacy policy correct for remarketing? If you are using Google Adwords or a similar retargeting program, it may not be. Remarketing campaigns are one of the most successful types of paid ad campaigns you can do in online marketing. The high-level concept is pretty basic. You place a remarketing tag on all of […]

  • NEJM Knowledge+ home page

    Congratulations to the NEJM Knowledgeplus Team

    Product Launch for NEJM Knowledge+ Internal Medicine Board Review – An amazing effort Over the past year+ I have had the privilege to be part of an incredible team of people helping with the marketing efforts for a breakthrough new product from the NEJM Group. “NEJM Knowledge+ combines gold-standard content with the most efficient, engaging […]

  • Avoid time-crunch email mistakes

    How to Avoid Email Marketing Mistakes

    There is nothing as stressful as pushing the “Send” button on a big email. Well, unless of course it is seeing the panicked face of your boss coming down the hall with a copy of your latest email in her hand. As businesses have become more reliant on e-mail as a part of the marketing […]

  • CAPTCHA Alternatives

    You probably encountered a CAPTCHA test when registering to become a user on a website. The CAPTCHA test shows a distorted word or phrase that supposedly only have a human would be able to read, and asks the user to type the words shown in the image, thus helping to insure malicious computer programs cannot adversely effect user registration. […]

  • Marketing Projects Require Perseverance

    Marketing is a process, an on-going relationship with your audience over time. It requires taking the long view and a commitment to keeping your marketing platform and your products evolving to keep up with them. Digital Marketing is hard. Upgrading websites, developing new media formats, creating apps…these efforts require big projects. Many of the technical […]

  • Marketing Budget Allocation for 2013

    Marketing Sherpa recently released its 2013 Email Marketing Benchmark report. In it they examine email marketing from all angles, including where email fits into marketer’s budget plans for this year. And as you may suspect, Email is still providing marketers a strong ROI.   Personally, I am still a huge fan of email as a […]